Designers Against AIDS (DAA) is a project of non-profit organisation Beauty Without Irony and was founded in 2004 to raise AIDS awareness in the international media and towards the general public, more specifically towards young people in the industrialised countries. We do this by asking famous and emerging fashion designers, musicians, artists and other celebrities to create designs that we then print on items such as T-shirts, sweaters, bags, hoodies, condom boxes, ring binders, etc. The T-shirts and sweaters of all DAA collections are made of organic cotton in a Fair Trade community in India with the help of German company Sense Organics. The DAA logo -that is part of every item- features our website url, enabling people to find recent information on HIV/AIDS on the 'Links' page. We also take part in events, exhibitions, fairs and festivities and collaborate with interested artists, organisations and brands - drawing more attention to the cause as we go.
1. Young people in the western world need to realize that HIV/AIDS also happen close to home
2. Fashion, music and celebrity culture can help attract attention for the cause
3. The right to correct information is essential